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Radio streaming and tuning stable, says latest Numeris insights release

Numeris’ latest insights release for Spring 2023 indicates AM/FM tuning is stable across both traditional tuning and those streaming radio.

AM/FM radio is reaching 86% of Canadians, A12+, weekly in metered markets (Toronto, Vancouver, Calgary, Edmonton, Montreal). Tuning was highest in Franco Montreal at 91%, followed by Calgary and Edmonton (87%).

Numeris says 64% of listening was done outside the home with A25-54, with drive and daytime securing the highest share of out-of-home tuning at 74% and 72%, respectively. Vancouver (75%) and Edmonton (73%) are seeing the highest share of tuning outside the home, while Anglo Montreal saw the biggest out-of-home tuning lift of seven percentage points, year-over-year.

Canadians are spending an average of eight hours listening to AM/FM. Montreal Franco listeners are the highest tuners at an average of 10 hours weekly, and Vancouver the lowest at an average of six hours.

AM/FM’s live streaming share remained stable at 10%, with two percentage point gains in Vancouver and Franco Montreal, 12% and 10%, respectively.

Find David Bray’s breakdown of the Spring 2023 PPM ratings here.


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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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