OverActive Media, the Toronto-headquartered global esports, digital media and entertainment company, has launched ActiveVoices, a proprietary AI-powered publishing platform targeted at esports teams, streamers, and content creators.
Announced at the China Esports Conference (GEC) in Shanghai, ActiveVoices is being billed as a first-of-its-kind AI platform, empowering creators with features like instant translation, dubbing, and multi-platform publishing across YouTube, TikTok, Twitch, and Instagram. At launch, the platform features support for more than a dozen languages, including English, Spanish, Mandarin, Hindi, Indonesian, and Arabic, enabling creators to overcome language barriers to expand their global audience reach and revenue opportunities without incurring additional production costs.
“AI can either centralize control or empower people. ActiveVoices is built entirely around creator empowerment,” said Adam Adamou, Co-Founder and CEO of OverActive Media, in a company announcement. “With one click, creators can authentically engage new audiences in Madrid, Riyadh, Shanghai and beyond, amplifying their original voices rather than manufacturing new ones. ActiveVoices ensures creators retain complete control of their content and identity while effortlessly unlocking global fanbases and revenue opportunities.”
“ActiveVoices is more than a product; it’s a strategic growth engine for OverActive,” he added. “By combining high-margin SaaS revenue with our owned distribution and creator network, we’re building scalable digital infrastructure that transforms our audience reach into long-term commercial value. This marks a pivotal step in OverActive’s evolution, expanding our business into a global media and technology platform.”
OverActive, which went public in 2021 and is traded on the TSX, is best known for its ownership of esports teams, including its Toronto-based Call of Duty League franchise, Toronto Ultra.
The company, which Bell Media acquired a minority stake in in 2019, says it’s uniquely positioned to scale ActiveVoices by leveraging its direct digital reach with its global fan base, boasting more than 1 million followers across Toronto Ultra’s channels alone. The platform will debut with a pilot program branded KOI Voices, offered initially to partners and its creator network under its Spanish pro esports organization, Movistar KOI, and the Toronto Ultra brand, with additional partners to be invited in the coming months. Following the pilot, ActiveVoices will officially launch as a commercial SaaS product for esports teams, agencies, and creator networks.
OverActive has partnered with multimedia translation company, Aview, to support infrastructure and tech development.
