The TikTok Accelerator for Indigenous Creators, presented by the National Screen Institute, is returning this fall. The free, six-week, part-time online training program will empower up to 40 Indigenous creators to grow their online presence and learn the essential skills for a digital career. Students enrolled in the program get the chance to learn from top TikTok creators, industry professionals and the TikTok team. Sherry Mckay, an Ojibway Anishinabe creator from Treaty 1 Territory, returns as program advisor, along with filmmaker Sarah Simpson-Yellowquill, of Long Plain First Nation, who returns as program manager for the second year. To be eligible, applying creators must currently be on TikTok using a Creator account and active on the platform (minimum of four public posts in the last 30 days). All eligible Indigenous TikTok creators are welcome to apply until Sept. 15, regardless of follower or view count.

Dash Hudson has released the findings of a study conducted with NielsenIQ Omnishopper indicating a significant correlation between entertainment-based content on TikTok and omni-channel sales growth. According to Dash Hudson, brands that leverage entertainment as a content strategy grow at a rate 34% faster than those who approach the platform with a traditional marketing mindset. Specifically, beauty brands with an entertainment score of five or above grew by an average of 51% in their first six months of joining TikTok. Conversely, brands with a score below five grew an average of just 17% – a 34% difference.