Bell Media is now offering advertising space on its Webby Award-winning MyBell app, providing targeted display ads on the app’s homepage, delivering precision-targeted ads to Bell Mobility, TV, and Internet subscribers on both iOS and Android devices. Perry MacDonald, Vice President of Advertising Sales and Partnerships at Bell Media, says the integration provides advertisers with access to brand-safe, premium inventory reaching a highly-engaged audience. MyBell app advertising opportunities are available through Bell DSP, other DSPs, or directly through Bell Media sales reps.
Environment and Climate Change Canada will launch a new version of the WeatherCAN app with changes designed to enhance user experience. Integrating feedback from users, the update will include a new look, improved navigation, and a temperature notification feature. Updates include air quality information that will appear near the top of each location page, providing quicker access to essential safety information during wildfire smoke or other air pollution events; a new temperature notification letting users know when the temperature, humidex, or windchill reaches certain thresholds of their choosing; and the ability to choose between light and dark mode. New features for in-app radar are in development and will launch next year.
