OverActive Media has unveiled its Content Creator Academy, a roster of 20 diverse influencers that represent the Toronto Ultra, Toronto Defiant and MAD Lions esports brands. OverActive says the combined reach of the Academy is over 15 million across TikTok, Twitch, YouTube, Twitter, Instagram, Facebook, and Trovo. The Toronto-headquartered company continues to grow its audience reach, saying from 2021 to 2022, it achieved a 43% year-over-year increase in total audience engagement, including significant growth on TikTok. Toronto Ultra, the company’s professional Call of Duty League team, surpassed 1 million followers across its social platforms earlier this year. OverActive says the launch of the Content Creator Academy will build on the strength of its existing audience by increasing impressions and engagements in both Canada and Spain.
The 28th Annual Webby Awards are officially open to submissions. Celebrating the best of the internet across websites and mobile sites, video, advertising, media & PR, apps & software, social, podcasts, games and metaverse, virtual & AI (new this year). The Early Entry Deadline is Friday, Oct. 27.