TSN digital sub-brand BarDown is celebrating its fifth anniversary. Focused on sports through a digital lens, BarDown’s content ranges from documenting the hijinks of its own beer league hockey team to sharing well-researched hockey quizzes on YouTube. It’s also been successful at securing unconventional sponsorships from Enterprise, Nobis, and Vector. BarDown hosted its first-ever live event, BARDOWN LIVE!, on Nov. 27 at the Hockey Hall of Fame, featuring a live quiz, panel discussions, and a meet-and-greet with fans.
MTM Junior, a division of Media Technology Monitor, has released a new report on children and their gaming habits. Highlights from the report include the finding that Anglophone kids show a stronger interest in mobile gaming on smartphones and tablets versus console gaming. Youth are also taking their gaming experiences to the next level by watching others play online (47%) and playing with others online (62%).
Slice has debuted new so.da originals social series Go Here, Meet Her, with each episode focused on a different female entrepreneur sharing their personal journey to success. New episodes will be posted weekly across Slice’s social platforms, including Slice.ca, Twitter and Facebook on Wednesdays, YouTube on Thursdays, and IGTV on Fridays. The premiere episode, released Nov. 27, highlights eclectic boutique The Store on Queen (TSOQ), and sits down with co-founders Vava Valentina and Angela Phung.
QYOU Media, the Toronto-headquartered broadcast, OTT and mobile network powered by digital creators and influencers, has announced the launch of Q India on MX Player. Since launching this past February, MX Player has become the second largest streaming platform in India, boasting over 175 million monthly average users in that country alone with content targeted to millennials. Q India has established itself as a leading Hindi language channel for young India featuring popular digital creators.
CBC Sports has reached a three-year content partnership with the Canadian Elite Basketball League (CEBL) that will see the public broadcaster livestream all 70 regular season CEBL games and five playoff contests on CBC Gem, cbcsports.ca and the CBC Sports app. CBC will also provide broadcast coverage of seven regular season games and the CEBL Championship Weekend in Edmonton. The CEBL season tips off May 7, 2020 Find the complete schedule here.
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