Advertising and audience data solutions provider NLogic is partnering with Kinetiq, the AI-powered media intelligence platform to provide TV advertising data to power NLogic’s Spots offerings, including Spots Monitor—a new tool providing real-time, customizable insights into commercial activity across Canadian television.

Spots Monitor allows users to track and analyze commercial airings across channels, offering a view into who is advertising, and when and where their ads appear. 

NLogic says the Kinetiq integration will deliver unprecedented visibility into ad placements, flighting patterns, and competitive behaviour, equipping clients with data to make faster, smarter, and more strategic media decisions.

Philadelphia-heaquartered Kinetiq recently boosted its Canadian TV channel coverage by 50%, significantly enhancing its data footprint. The partnership is expected to expand beyond ad airings to include qualitative creative scoring, earned media and sponsorship data.

“We’re thrilled to support NLogic in bringing this kind of innovation to the Canadian media landscape,” said Kevin Kohn, President & CEO of Kinetiq, in an announcement “As we continue to strengthen our data footprint in Canada, this partnership is a natural fit that helps marketers, agencies, and media companies optimize their strategies with real-time intelligence.”

“This is just the beginning,” added Peter Farfaras, Vice President, Business Development at NLogic. “Data is central to everything that we do. By partnering with Kinetiq, we’re opening the door to a more comprehensive view of the advertising ecosystem in Canada, and we’re excited about what’s ahead.”