NAB Show has unveiled a new visual identity ahead of NAB Show New York this week.
The organization says the new branding “reflects where we’ve been and where we’re going.”
“For more than a century, NAB Show has grown alongside the industry — from the early days of radio and television to today’s dynamic world of streaming, social, immersive and AI-powered content,” the organization said in an announcement. “Our refreshed brand captures that momentum, honoring our legacy while embracing the creativity, innovation and constant change that define our global community.”
Inspired by signal bars – a universal symbol of connection and amplification – the logo is built from three simple, repeating shapes. NAB Show says it’s more than “just a new look.”
“It’s a renewed commitment to the creators, storytellers and technologists shaping the future of content across every platform,” the organization stated.
NAB Show New York, which gets underway Wednesday at Javits Center, features two distinct programming streams this year.
Day one will focus on the Business of Broadcast Media exploring both the business side of the industry and content trends like augmented reality, new AI-driven revenue streams, and virtual production. Day two will dive into content creation, AI and the future of content, featuring sessions on media production robotics, how the human voice remains relevant, and building responsible AI playbooks for media.
