Tuesday, May 30, 2023

More than half of Canadians binge-viewing monthly, says MTM

Media Technology Monitor (MTM) has released new data indicating more than half of Canadians are binge-viewing television monthly.

Fifty-eight per cent of Canadians, 18+, say they’ve binge-watched TV in the past month with Francophone Canadians slightly more inclined to watch multiple episodes of a series in rapid succession (61%), vs. 57% of Anglophones.

Roughly 15% of viewers are binge-watching daily with men more likely to marathon watch (18%) than women (13%). By age, younger Canadians are the biggest binge viewers, led by those ages 18-34, who account for 72% of binge-viewing. Those 35-49 make up 60% of the binge-viewing audience, followed by those 50-64 (54%). Just 41% of those over 65 report binge-viewing in the past month.

By SVOD service, Crave subscribers are most likely to be binge-watchers at 71%, with Disney+ subscribers close behind at 69%. YouTube and Prime Video viewers come in at 67%, rounded out by Netflix subscribers at 66%.

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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