General + Regulatory + Telecom + Media NewsMore detailed viewer advisories necessary, CBSC tells Crave

More detailed viewer advisories necessary, CBSC tells Crave

The Canadian Broadcast Standards Council (CBSC) has reminded Crave that it cannot necessarily put the equivalent theatrical release rating on films it broadcasts on its discretionary television service.

The CBSC decision stems from a viewer complaint about three movies broadcast in morning or early afternoon timeslots this spring – Drive My Car, Dune and SurviveThe viewer complaint questioned whether the sexual content, violence and coarse language in all three films warranted a post-9 p.m. timeslot, mention in the viewer advisories, and higher classification ratings. 

The CBSC’s English-Language Panel examined the complaint under the Canadian Association of Broadcasters’ (CAB) Code of Ethics and Violence Code, concluding that all of the broadcasts should have included the classification icon at the beginning of the second hour as per the requirement of Article 4.0 of the CAB Violence Code.

It also concluded that while acceptable for broadcast before 9 p.m., the advisory for the movie Drive My Car should have mentioned “sexual content” because “mature themes” was not specific enough under Clause 11 of the CAB Code of Ethics. The Panel also concluded that Dune was acceptable for broadcast before 9 p.m. and that a PG rating was acceptable. With respect to Survive, the Panel determined that the violence and presence of the unedited f-word necessitated a broadcast after 9 p.m. and a 14+, rather than a PG rating.  It also found that Crave should have mentioned the coarse language in the advisory for Survive, because, again, “mature themes” was not specific enough.

Crave committed to providing more detailed viewer advisories in future broadcasts and to only broadcast the movie Survive after 9 p.m.

Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required


Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

The Weekly Briefing - Subscribe Now – Free!

It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Events / Conferences