SiriusXM Canada has announced that Michelle Mearns has joined the satellite radio and podcast provider as Vice President of Programming and Operations, reporting to CEO Mark Redmond. She’ll be responsible for the development and production of all Canadian programming as well as technical operations.

Her appointment comes as John Lewis, Senior Vice President, Programming and Operations, retires after 17 years with SiriusXM.

Mearns joins SiriusXM from Apple Canada, where she led strategic partnerships, content marketing and played a significant role in the launch of Apple Music in Canada. She’s also held marketing roles with Twitter Canada, Facebook Canada, and CBC Music, in addition to Universal Music Canada’s Island/Def Jam division.

“Michelle is a respected leader in the industry and is going to bring an experienced and fresh perspective to our business,” said Redmond, in a company announcement. “We’re very excited to welcome her to the team to lead the charge as our content offering continues to grow and evolve.”

“After honing my experience across music and entertainment, I’m excited for the opportunity to develop the Canadian programming strategy for SiriusXM,” said Mearns. “The company has an inspiring vision for the future, a strong business model and an established management team that I’m thrilled to join.”

Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.