Numeris and NLogic have announced the appointment of Melissa Williams as the new Chair of the Board of Directors.
Williams, who has served on the board for the last six years, is Senior Director, Media at CIBC, leading media strategy, planning and channel investments within CIBC Marketing, focused on measuring media performance and evolving media investment strategy.
She succeeds Perry Macdonald, who departed Bell Media earlier this year and his position as Vice-President, Advertising Sales and Partnerships.
In an announcement, the audience measurement agency and solutions provider said the leadership transition “signals a strategic focus as Numeris and NLogic intensify efforts to unite agencies, broadcasters, publishers, and advertisers around a common vision: building a more agile, transparent, and future-ready measurement framework.”
“With Melissa Williams at the helm, the organizations aim to accelerate the adoption of transformative initiatives such as National VAM, the industry’s first Cross-Platform Video Audience Measurement solution built on standardized metrics and passive measurement, along with the upcoming launch of Enhanced TAM, a hybrid measurement solution offering increased stability and greater clarity across linear TV viewing,” the agency continued, adding that it’s also continuing to prioritize developments in the audio media landscape to better measure how Canadians are engaging with broadcast radio, streaming and podcasts.
“As the media landscape continues to evolve, our industry needs a unified and transparent approach to measurement that reflects the realities of Canadian audiences today and in the future” said Alicia Olson-Keating, President & CEO of Numeris and NLogic. “The appointment of Melissa as Board Chair reinforces our commitment to innovation, collaboration, and delivering actionable insights that empower stakeholders.”
“This is a critical time for our industry,” added Williams. “I’m really pleased to take on this role and work alongside our partners to build a collaborative and forward-thinking media audience ecosystem. Together, we can unlock new opportunities for growth, transparency, and trust.”
The board is rounded out by Vice Chair Kevin Johnson, Chief Executive Officer, GroupM Canada; Dave Daigle, VP, Local TV, Radio & Bell Media Studios, Bell Media; Brad Danks, Chief Executive Officer, OUTtv Network and OMG Media Group; Hisham Ghostine, General Manager & Chief Revenue Officer, Media Solutions, CBC/Radio-Canada; Deb Gurofsky, VP, Partnerships – Media Pulse, Blue Ant Media; Steve Jones, President, Stingray Radio; Samantha Kelley, CEO, Touche! Canada and OMG Montreal; Christopher Mercer, Senior Vice President, Media Sales and Solutions, Corus Entertainment; Michelle Mruck, Director, Fabric & Home Care Media, Procter & Gamble; Rod Schween, President, Pattison Media; and Janice Smith, Vice President of National Media Sales, Rogers Sports & Media.
