Since 2019, the MADE | NOUS initiative has been putting the spotlight on Canadian talent in film, TV, gaming, and digital entertainment, aiming to shift the perception of Canadian content both at home and abroad.

The industry effort – largely fueled by the Canada Media Fund (CMF) and Telefilm – is taking its message on the road this summer, led by ambassador and veteran broadcaster George Stroumboulopoulos.

Already underway, the tour is making stops in Vancouver, Edmonton, Calgary, Montreal, Saint John, Moncton, P.E.I., and Nunavut, before wrapping up in Toronto in September – collecting stories along the way on how Canadian film and television has shaped Canadian culture and continues to inspire future generations.

Mathieu Chantelois of the Canada Media Fund joins Broadcast Dialogue – The Podcast to talk about the MADE | NOUS campaign and why there’s never been a better time to celebrate Canadian storytellers.