Vancouver’s Liquid Media Group has signed a distribution agreement with Atari that will see SlipStream, Liquid’s video-on-demand distribution platform, made available for download on the new Atari VCS PC/console hybrid.
Liquid’s deal with Atari is the first to be revealed in support of the vertically integrated studio’s evolution as a solutions-driven business, under new CEO Ronald W. Thomson.
The only Canadian entertainment company listed on Nasdaq, Liquid is moving toward branding itself as a business solutions company “empowering independent IP creators to package, finance, deliver and monetize their professional video IP globally.”
In a company announcement, Thomson said teaming with Atari supports Liquid’s recalibrated business strategy and offers wider exposure for its Slipstream service, known as “the Netflix for outdoor adventure films,” as well as its Reelhouse SVOD platform for creators.
Thomson, who is also president of global tech & entertainment business development firm, Cameron Thomson, took over as Liquid’s CEO in January.
He told Broadcast Dialogue that with the pandemic accelerating demand for SVOD content and online entertainment, Liquid is well-positioned with its diversification in film, TV, gaming and VR.
“I see 2021 as being a huge opportunity for companies like ours to be able to take advantage of the upsurge or demand for fresh content across the board, whether it’s financing solutions for productions or other methodologies for distribution. It’s a rich year coming up, certainly for us small, agile companies to be able to capitalize on this,” said Thomson.
That includes gaming where Thomson believes Liquid is in an enviable position.
“Our industry has drastically changed and I think for many businesses now with the theatrical film market frozen for the time being, that’s had a significant ripple effect whether it’s content financing, production, or other areas in the eco system. Everyone has had to adapt and so we intend to adapt rather quickly,” said Thomson. “I think we’re going to have a huge year ahead as we recalibrate the business and drive shareholder value.”
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