Vista Radio is making moves to strengthen the radio group’s revenue leadership team with the appointment of Liesel Unger as Vice President, Revenue, and Jesse Van Montfoort as Director, Local Sales.
Unger, who is promoted from the position of Director, National Sales and Partnerships, will lead company-wide revenue strategy, with responsibility for commercial growth priorities, sales alignment, digital revenue direction, and multi-market opportunities. In its announcement, Vista said Unger had already played a key role in strengthening Vista’s regional, national, agency, and multi-market revenue development.
Van Montfoort will focus on strengthening Vista’s sales performance across its markets, working closely with local sales managers and teams to support stronger client solutions, improve radio and digital revenue execution, and help build a high-performing sales organization. He formerly held the position of Senior Manager, Digital Revenue.
“Since becoming President, one of my priorities has been to put the right leadership structure in place for the company Vista is today and the company we are becoming,” said Vista Radio President Joe Gabor. “We have recently redesigned our leadership team with the appointments of Director of Operations, Alberta – Evan Degenhardt and Director of Operations, Ontario – Jenny Faulkner. Today we are appointing new leadership for sales.”
“Revenue performance will come from stronger support for local teams and a more consistent approach across radio, digital, regional, national, and multi-market sales,” he added. “Liesel and Jesse bring different but highly complementary strengths, proven experience in media sales and sales leadership and both have already made a meaningful impact since joining Vista. These appointments are an important step in building a more focused and high performing sales organization across the company.”
Gabor took the helm of Vista Radio on June 1, succeeding Bryan Edwards, who had held the role since the fall of 2019. Promoted from the position of Vice-President, Business Development, Gabor has been with Vista since 2019, initially joining the company as Director, Western Operations.
