Harvard Media has announced its acquisition of SaskToday.ca from Glacier Media, as the company enters into a longterm partnership with the publisher.
With a radio and web presence already established in Regina, Saskatoon, and Yorkton, in addition to four Alberta markets, Harvard says the acquisition extends the company’s reach to 13 additional Saskatchewan communities including Weyburn, Estevan, The Battlefords, Humboldt, Assiniboia, Canora, Preeceville, Kamsack, Carlyle, Outlook and Unity/Wilkie.
Harvard said in a company announcement that an ongoing collaboration with Glacier Media, “will leverage the strengths of both organizations to enhance content delivery, technological innovation, and advertising solutions, ensuring that the readers and listeners in the Province of Saskatchewan will have exceptional local, provincial, national, and world news and information services.”
“The partnership with Glacier Media represents a forward-looking approach to the media industry’s evolving challenges and opportunities,” the statement continued. “Together, Harvard Media and Glacier Media will explore innovative solutions to news dissemination, audience engagement, and digital advertising.”
Further details of the agreement have yet to be released.
“This acquisition and partnership reflect our belief in the power of local news and the importance of access to reliable information,” added George Leith, Managing Partner of Harvard Media. “We are excited to welcome SaskToday.ca, MooseJawToday.com, and many other local sites into our growing media portfolio.”
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