Google has opened its first YouTube office in Canada, at George Brown College. The 3,500 square foot space is open to all YouTubers with over 10,000 subscribers and is designed to help them grow their knowledge and gain access to technology to grow their channels. The eighth location of its kind, the space includes high-quality camera equipment, sound stages, special production programs, educational offerings, exclusive events, and screenings. Toronto was chosen because it is a highly influential content hub.
Facebook is making it easier for Canadian small businesses to advertise to global consumers. It’s new Lookalike Audiences enables businesses to target customers in other countries that are similar to their existing customer base. Data suggests that 445 million people outside Canada currently connect to Canadian businesses on Facebook.
ET Canada is using Facebook Live streaming to offer up a 20-25 minute daily live show featuring the top headlines of the day and real-time comment interaction with the hosts.