David Bray is President of Bray & Partners Communications.
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Phone: (416)431-5792
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Across the country, consolidation and station staff cuts continue to be an issue. Numeris has already experienced Diary market cuts as well staff cuts. Radio seems to be taking a back seat in term of priorities. In the PPM markets, there is significant discussion concerning sample sizes. As someone who has been around awhile, I can say that the good old days in radio are gone and stations are struggling to maximize revenue. Many radio sales reps have been asked to cover digital and sometimes TV. Still, radio remains consistently popular with an average weekly reach of 85% for A12+. Perhaps reflective of the work from home trend, in home represents 52% of tuning. Out of home represents 48% of tuning. We should note that, for Canadians,10% of radio consumption come from AM/FM live radio streaming. Let’s forge on.
The new PPM release from Numeris completes the 13-week period covering August 28-November 26, 2023. Instead of driving to and from work, many are still working from home. This, in turn, has an effect on the nature of drive times.
Let’s look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 13.2 % share for A12+ (up from 11.5%) followed by CHFI with 12.8%. boom 97.3 comes out on top with women 25-54, with a 12.1% share followed by CHFI at 11.4%.and CHUM-FM with 10.4%. For men 25-54, CityNews 680 leads with 9.0% followed by boom with 8.4% and Z103.5 at 8.3%. Q107 is out in front for M18-34 with 10.8% (down from 16.4%) followed by boom at 10.4%. CHFI tops the list for F18-34 at 21.5% share, followed by boom with 15.5%.
Vancouver: CKNW grabs the #1 spot for A12+ with a 15.1% share of hours tuned (up from 14.5%). Taking the top spot for F25-54 is 94.5 Virgin Radio with 19.4% (up from 19.0%). share. CKNW holds the lead for M25-54 listeners, delivering a 14.4% share followed by Virgin at 10.5% and CFOX at 10.1%. Move 103.5 is out in front for M18-34 with a 14.1% share of hours tuned. When it comes to women 18-34, CFOX is #1 with an impressive 19.8 %.
Edmonton: 102.3 NOW! Radio takes #1 with A12+, posting a 9.4% share of hours tuned. NOW! holds top spot for F25-54, delivering a 15.8% share (down from 16.9%). The Bear tops the list for M25-54 with an 11.6% share, followed by K97 at 11.2%. For M18-34, NOW! is well out in front at 19.9% (up from 18.2%). CISN Country led with F18-34, delivering a healthy 18.7%.
Calgary: CBC Radio One leads the way for A12+ with an 11.0 %. Star 95.9 is popular with women, taking #1 spot for F25-54, delivering a 12.4 % share, followed by 90.3 AMP radio at 12.2%. For M25-54, X92.9 rules with a 13.4% (down from 14.2%). 101.5 Today Radio is in the top spot for M18-34 delivering a 19.3% (up from 16.9%). Star 95.9 tops F18-34, posting a 13.4%.
Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 22.4% share (up from 21.0%). For A12+ (Anglo) CJAD 800 is #1 with a 27.5% (up from 26.5%). CHMP-FM is also tops with women, taking #1 spot for F25-54 (Franco), delivering an 18.5 % share (up from 16.8%), followed closely by 107.3 Rouge FM at 18.4%. For F25-54 (Anglo), The Beat 92.5 is waaaay out in front with a 29.8 % share (down from 36.5%). For M25-54 (Franco), CHMP 98.5 FM is on top at a 23.7 % share (up from 22.3%). For M25-54 (Anglo), CHOM-FM is #1 at 19.9% (up from 18.9).
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