In this sponsored episode of Broadcast Dialogue – The Podcast, host Rob Brimacombe sits down with Jason Hancock, Senior Director of Global Sales at WideOrbit, and William “Dub” Irvin, WideOrbit’s VP and Managing Director of Radio Automation, to unpack the question every station group GM is asking right now: how do you do more without spending more?

With stations increasingly running multi-market operations and talent broadcasting from home studios and satellite offices, Hancock and Irvin dig into how automation and centralized tooling are reshaping day-to-day radio operations – and why, despite decades of premature obituaries, the radio industry is still very much alive.

Radio Automation Without Limits

WO Aurora is cloud-powered radio automation, built for the way modern broadcasting actually works. With browser-based tools, built-in remote broadcasting capabilities, and flexible deployment options, WO Aurora helps stations spend less on infrastructure, operate leaner, and reach profitability faster. Find Out More >