discovery+ to launch in Canada this month

discovery+ will launch in Canada on Oct. 19, bringing together Discovery’s original series across its portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet and Magnolia Network, as well as the largest streaming collection of natural history content from the BBC.

Also featuring personalities like Guy FieriDrew and Jonathan ScottZak Bagans and Dr. Pimple Popper, Canadian viewers will have access to new series from franchises like Fixer Upper: Welcome Home, 90 Day: The Single Life and Naked and Afraid Of Love, and originals including Unseamly: The Investigation of Peter Nygard, No Responders Left Behind, Bobby and Giada in Italy, Queen of Meth and Love in Paradise. 

More than 1,000 episodes of Discovery’s more popular series will be subtitled in French at launch.

An ad-supported version of the streamer will start at $4.99/month, with an ad-free version available for $6.99 per month. Each account includes up to five user profiles and four concurrent streams.

“We are thrilled to launch discovery+ in Canada, a country of devoted Discovery fans and home to many of the most beloved stars in our family,” said JB Perrette, President and CEO of Discovery Streaming and International, in a release. “discovery+ is one of one: the definitive real life streaming service, and we deliver the best streaming value to our fans. We know it will resonate with our loyal audience in Canada, as we continue to roll the service out to a number of key markets around the world throughout the rest of 2021.”

Corus partnership

Discovery enters the Canadian market with an integrated marketing partnership with long-standing collaborator Corus Entertainment, in addition to advertising partners including The Trade Desk, MediaMath, Adobe, Magnite and Freewheel.

“We are excited to build on over 20 years as joint venture partners with Discovery in Canada,” said Doug Murphy, President and CEO, Corus Entertainment. “As the country’s leader in lifestyle content, Corus’ extensive suite of media assets provide broad scale and reach to audiences seeking to experience Discovery’s deep library of world class content wherever they are. With our expertise in driving discoverability and brand recognition, we look forward to supporting the growth of discovery+ in Canada.”

To start, discovery+ will be available on Amazon Fire TV streaming devices and Smart TVs; iPhone, iPad, iPod touch, Apple TV HD & Apple TV 4K; Google devices and platforms including Google TV, Android TV, and Chromecast devices; the Microsoft Store on Xbox One and Xbox Series X/S devices; Roku; and Samsung Smart TVs (2017 and newer).


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