Online & Digital Media News – DAZN Canada strikes landmark ad deal with adidas

DAZN Canada has struck an advertising deal with adidas Canada that will see ads for the brand’s Hard Wired pack boot silos run across DAZN’s Premier League live content, in addition to its social media and the DAZN-owned Sporting News website. The deal marks both the first time adidas has advertised on a North American OTT platform and makes it the first brand to run ads on the DAZN platform in Canada.

La Francophonie Min. Melanie Joly has confirmed that the federal government will invest $14.6 million over five years, starting in 2019–20, to support the creation of a new digital French-language platform TV5MONDE Plus. The project is intended to drive the digital shift of TV5MONDE and promote the international reach of French-language Canadian productions. TV5MONDE is the first worldwide French-language audiovisual network with nine general interest regional channels and two specialty channels (the TiVi5 children’s channel and the TV5MONDE Style HD lifestyle channel), reaching 364 million homes in 198 countries. Sylvain Lafrance, former EVP of French-language services at Radio-Canada and current chair of the Conseil des arts et des lettres du Québec, will act as chair of TV5Numérique, the new subsidiary of TV5 Québec Canada that will be responsible for the development of the platform.

Canadian Heritage has announced $133,886 in funding for a Kitchenuhmaykoosib Inninuwug First Nation digital documentary series. The First Nation will partner with professional filmmakers to produce an Oji-Cree language mini-documentary series. Each episode of the series, KI Talking Circle Series, will focus on a different aspect of how climate change is impacting their remote, northern community. The programming will be broadcast online through IsumaTV. The funding is being provided under the Northern Aboriginal Broadcasting component of the Aboriginal Peoples’ Program.

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