CTV has rebranded its morning shows from CTV Morning Live to CTV Your Morning as of this week.
Previously teased in its 2025/26 schedule announcement earlier in the summer, all versions of the show will continue to air weekdays from 6 – 9 a.m.
As of Monday, each local broadcast has evolved into CTV Your Morning Vancouver, CTV Your Morning Calgary, CTV Your Morning Edmonton, CTV Your Morning Saskatchewan, CTV Your Morning Winnipeg, CTV Your Morning Ottawa and CTV Your Morning Atlantic.
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The national version of the show will continue to serve its audience on CTV East (Ontario, Quebec, Atlantic) and CTV News Channel.
Back in June, the network said the “family of shows” would deliver “new opportunities for advertisers with brand integrations that can be customized for both national and local markets.”
“Aligning the CTV Morning Live shows with the CTV Your Morning brand delivers a consistent look and presence across all of our morning programs, while still providing the local news and focus that viewers rely on,” said Dave Daigle, VP, Local TV, Radio, and Bell Media Studios. “While the format of the screen has changed, our local hosts and reporters continue to keep viewers informed. The new brand consistency also allows us to work with advertisers on both national and locally focused opportunities.”
CTV’s daytime lineup is rounded out by Live with Kelly and Mark (9 a.m. ET/PT), The Good Stuff with Mary Berg (10 a.m. ET/11 a.m. PT), The View (11 a.m. ET/10 a.m. PT), The Bold and The Beautiful (1:30 p.m. ET/PT), and The Social (2 p.m. ET/PT).
