Corus Entertainment will launch the Magnolia Network – Chip and Joanna Gaines’ joint media venture with Discovery, Inc. – in Canada, starting March 28.
Curated by the home renovation power couple, Magnolia Network is a rebrand of DIY Network Canada and will feature a slate of original series like Magnolia Table with Joanna Gaines, Restoration Road with Clint Harp, The Lost Kitchen, Family Dinner, Homegrown, and The Johnnyswim Show. Fixer Upper, which Corus says has reached an estimated 16 million viewers during its run on HGTV Canada, also comes to Magnolia Network as well as a reboot of the Gaines’ series Fixer Upper: Welcome Home.
Corus is the first broadcaster outside of the U.S. to launch the channel, which will be offered in a national free preview, March 28 to May 31.
“We are excited to bring Chip and Joanna’s Magnolia Network to homes across Canada,” said Troy Reeb, Executive Vice President, Broadcast Networks, in a release. “Magnolia Network’s purposeful and inspired content across food, home, and design pairs perfectly with Corus’ suite of lifestyle programming, further enhancing our leadership in lifestyle content.”
Popular DIY Network programming including Maine Cabin Masters, Barnwood Builders, and Restoring Galveston will shift to the rebranded channel. Viewers with a DIY Network subscription will automatically have access to the network.
Ahead of the March 28 rebrand, DIY Network will host a four-hour preview event, Magnolia Presents: A Look Back & A Look Ahead. Starting March 6 at 6 p.m. ET, the Gaines’ will share more about each of the new series coming to the network and take a look back at their evolution, starting with Fixer Upper. The Magnolia brand is now a network of collaborations spanning home goods (including a licensing deal with Target), realty, design services, a retail complex near the couple’s home base in Waco, TX, as well as quarterly magazine, Magnolia Journal.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.
