Corus Radio has announced that Peggy@99-1 (CFPG-FM) will be rebranded as Country 99: Winnipeg’s New Country later this month.
Carrying an Adult Contemporary format spanning ’70s and ’80s pop hits to ’90s hip-hop since Dec. 26, 2016, Corus released Peggy@99-1’s on-air staff in late September ahead of the impending format flip.
Prior to dumping its on-air talent, Peggy@99-1 had earned a 4.7% share of hours tuned, A12+, and had the same share with women 25-54, in the most recent diary ratings. It captured 3.4% of listeners, A25-54.
Currently playing Christmas music, Corus says the flip will happen on Dec. 27 at 12:01 a.m., introducing a third Country radio station to the market of roughly 840,000, which is already home to Pattison Media’s highly-rated QX104 (CFQX-FM) and Native Communications’ Now Country 104.7 (CIUR-FM), which recently picked up former Peggy@99-1 morning show host Tom McGouran. QX104 secured top spot in the Spring diary ratings with women, 25-54, with a 13.3% share.
Corus’ other Country stations include CISN Country in Edmonton, Country 105 (CKRY-FM) in Calgary, and Country 104 (CKDK-FM) in Woodstock, serving the London, ON market.
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