Sabio Holdings, through its newly-formed subsidiary, Vidillion Corp., has completed the acquisition of Vidillion Inc., a U.S. based Streaming TV supply side platform (SSP) and technology provider for content creators. The acquisition will expand Toronto-based Sabio’s access to premium Streaming TV inventory, leveraging Vidillion’s direct relationships with publishers, which is expected to provide advertising opportunities within the expanding Streaming TV market. Vidillion’s tech stack includes tools for ad break optimization, server-side ad insertion (SSAI), content recognition and dynamic ad insertion (DAI) with demand side partner integrations. The tools are aimed at helping find new ways to monetize Streaming TV inventory by allowing advertisers to precisely target viewers based on content, context, usage and geography. Sabio’s analytics platform, AppScience, powered by its proprietary household graph of 300 million opt-in mobile devices and 55 million validated Streaming TV households, stands to further strengthen its capabilities with the integration of unique data sets from the acquisition.
The 2022 NAB Show will explore the latest technologies and techniques reinventing the storytelling process through several sessions, April 23–27 in Las Vegas. On Sunday, April 24, “Creative Camera Conversations: Nightmare Alley” will feature Toronto-based camera operators Gilles Corbeil and Doug Lavender discussing the challenges and creative solutions in making the Academy Award-nominated film. During the session, produced in partnership with Createasphere and Society of Camera Operators, Corbeil and Lavender will discuss working with filmmaker Guillermo del Toro and the unique artistic collaboration created on his sets.
The 8K Association, the cross-industry group dedicated to promoting the growth of the 8K ecosystem, will be at NAB Show 2022 to demonstrate its evolving maturity. The organization will have a booth in the Futures Park in the West Hall where three state-of-the-art demonstrations will be featured: Benefits of 8K captured from the filmmaker’s perspective, 8K encoding in the cloud, and Seeing is Believing – demonstrating how Intel facilitated the encoding, packaging and distribution of live 8K content from the Tokyo Olympics. The 8K Association will also discuss their recent report detailing the state of 8K codecs, encoders and decoders for live production.
WorldCast Systems has unveiled a new security feature in its Ecreso FM transmitter range to protect from cyberattacks. With the rise in the trend impacting broadcast infrastructure, many devices, initially designed for closed networks, such as RDS encoders or FM transmitters, are now directly exposed to public internet networks, making them vulnerable to cyberattacks which can result in blocked access, program interruptions, and hacked content. With the latest version of Ecreso FM transmitters (1.10.1), the security policy on the FTP access has been improved to limit the risk of cyberattacks. As a result, only one user account, with a reinforced password is now available and limited to audio file management. The update is the first milestone of a global approach to integrate advanced security features into transmitters and help customers protect their Broadcast chain from network attacks.