Hivestack, the independent, programmatic digital out of home (DOOH) ad tech company, has launched a dynamic digital audio out of home (AOOH) partnership with Stingray. The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada. Audio out of home is now supported by verified audience measurement through the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB). Stingray will produce and dynamically insert retail-based digital audio ads across their streaming music network, leveraging the Hivestack Ad Server and COMMB audio-specific measurement. The partnership will also provide Stingray with the opportunity to monetize digital audio inventory through the Hivestack supply side platform (SSP).
The National Association of Broadcasters (NAB) has opened the nomination period for the 2022 NAB Technology Awards. The four award categories highlight significant achievement in broadcast engineering, digital leadership and technology innovation, presented at the 2022 NAB Show, April 23-27 in Las Vegas. The deadline for nominations is Jan. 11. Technical paper and panel proposals are also now being accepted for the Broadcast Engineering and Information Technology (BEIT) track of the NAB Show Conference until Jan. 14.