Futuri has announced a major update to its POST podcasting system, which was recently patented by the U.S. Patent and Trademark Office. The update includes: a new in-app audio editor, designed to save production time, speed up distribution, and enable audio brands to quickly make edits to on-demand broadcast content; customizable widgets to apply station brand standards to embedded audio; improved ad insertion capabilities: and streamlined publishing to third-party destinations. The update comes as Futuri releases new white paper, Growing Audience with On-Demand Broadcast Audio. It includes new data from a U.S. study on On-Demand Broadcast Audio (ODBA), also known as time-shifted audio, across all PPM markets, conducted by Nielsen, which reviewed millions of occasions of minute-level data.