Saturday, May 27, 2023

Broadcast Tech & Engineering News – NLogic launches ‘Catalyst’ real-time TV performance solution in Canada

Keith Pelletier

LISTEN: Dielectric has changed how FM broadcast antenna manufacturers validate directional pattern studies for new FM broadcast antennas. The company’s groundbreaking research has resulted in the recent FCC filing of a Petition for Rulemaking, written with leading broadcast consultancy, Merrill Weiss Group, and expected to be approved this fall. The new rule paves the way for the first directional FM pattern verification rule change in 58 years — a rule change that passes the torch from physical to AI-driven simulated modeling. On this sponsored episode of Broadcast Dialogue – The Podcast, David Rusch talks with Keith Pelletier, General Manager of Dielectric, about the ramifications of this rule change for broadcasters in both the U.S. and Canada.

NLogic is launching real-time TV performance management platform, Catalyst, in Canada with its partner Adgile. Broadcasters, agencies and advertisers will be able to access real-time TV impression-level exposure and consumer behaviour measurement to attribute business outcomes to advertising. Catalyst is able to look at TV’s effects over both the long- and short-term. Following NLogic’s partnership with Adgile this past Spring, both companies have worked towards integrating NLogic’s audience API into Adgile’s Catalyst platform which harnesses the structured first party advertising content data that Adgile creates through its patented visual recognition technology. “We have always believed in the power of TV and consider it one of the most effective channels to build growth for brands. With Catalyst, we can prove it”, said David Phillips, President and COO at NLogic, in a company announcement. “In addition, we have exciting plans to expand Catalyst further as we work towards building a complete picture of how all forms of TV contribute to brand growth.”

Broadcast Dialogue
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