Broadcast Tech & Engineering News – Bell introduces self-serve demand-side platform for advertisers

Bell has announced a strategic alliance with advertising tech company Xandr, to leverage its platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. The new Bell Media product, branded SAM DSP and powered by Xandr’s buying platform, Xandr Invest, will enable advertisers to plan, run and measure scaled, targeted campaigns using premium inventory over multiple platforms and channels. Available to all advertisers and agency partners in Canada, Bell will also leverage the platform for its own programmatic advertising needs.

SMPTE will launch its new SMPTE + series with “Expanding the Color Universe: The Next Frontier in Imaging,” a hybrid of interactive events and on-demand content exploring expansion of color systems beyond RGB toward the outer limit of what the eye can see and the “colors in-between the colors.” The first of four SMPTE + events slated for 2021, it will feature a half-day of live presentations, demos, and panel discussions featuring technologists, creatives, and NASA experts. Inspired by the experience of astronauts who returned from missions to realize that images captured of Earth fail to show the dramatic beauty and grandeur of what they actually could see from space, the event will include Dylan Mathis, communication manager for NASA’s International Space Station program, Baylor University researcher Corey Carbonara, and other experts discussing 6P Color innovations and the impact of an expanded color gamut on everything from space imagery to perfecting skin tones in modern cinematic productions. SMPTE + is free to SMPTE members. Learn more here.