Corus Entertainment has announced a partnership with Comscore to provide advertisers with Comscore Branded Content™, a cross-platform measurement tool for planning, transacting and evaluating media. Corus clients can now access Comscore measurement to track and demonstrate the value of branded integrations across TV, digital, video-on-demand (VOD), and social media. Comscore third-party measurement collects data on brand recall, consideration and favorability to help maximize the ROI of a campaign.
Enghouse Networks is partnering with Access Communications Co-operative of Regina to provide a fully- hosted, next generation TV service for Canadian service providers. The solution offers operators access to over 200 channels of live TV, catch-up and restart services, network DVR and comprehensive, on-demand content. Markham-based Enghouse says the highly-configurable solution allows small and medium-sized service providers to upgrade their TV platform without significant capital outlay and with low deployment risk.