Broadcast Tech & Engineering News - vCreative partners with Orbyt Media

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Broadcast Tech & Engineering News – vCreative partners with Orbyt Media

December 12, 2024

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vCreative has partnered with Orbyt Media for exclusive ad sales and affiliate representation in Canada. Orbyt Media will now serve as the exclusive market development partner for vCreative’s comprehensive suite of tools, including vPPO, vProMedia, vPromotions, PromoSuite Next, PromoSuite Mail, and more. vCreative says the partnership will expand its footprint in Canada.

Pacific Media Group (PMG), which owns 21 radio stations across the Hawaiian Islands, has entered into a partnership with Toronto-based CreativeReady, bringing AI tool, Spec-Mate, to its stations. Since its launch in August 2023, Creative Ready says the AI-driven spot builder tool has generated over 40,000 custom radio spots. In addition to PMG, NRG Media and West Virginia Radio Corp have also inked group-wide deals with CreativeReady, putting Spec-Mate into the hands of a combined 83 radio stations in various U.S. markets.

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