Futuri unveiled its AI in Media study at NAB Show which revealed, among other insights, that an overwhelming majority of TV viewers want clear disclosure when content or hosts themselves are powered by AI. Co-presented by Futuri CEO Daniel Anstandig and Ameca, an advanced AI-powered humanoid robot, the study is billed as the most comprehensive ever conducted on AI’s role in media. Among its key insights are that 59% of respondents have knowingly used AI and the vast majority are using at least one AI-powered solution in a typical week, ranging from virtual assistants like Siri, Google, and Alexa to traffic, health and fitness apps, search engines, and social media platforms that personalize or customize content. The study found audiences are more receptive to AI-generated content in certain news categories, including entertainment, technology, sports, and local news. Regular local TV news viewers demonstrated a seven to 12% higher favourability towards AI news anchors compared to those who don’t frequently watch television news. Read more here.
NAB Show organizers have chosen a Sustainability Donation Honoree for a second year in a row, recognizing an outstanding not-for-profit. This year’s Honoree is the Sustainable Entertainment Society, the Canadian organization behind the Sustainable Production Forum (SPF), focused on accelerating sustainability and decarbonization in arts & entertainment. The Society will be the recipient of proceeds from this year’s Excellence in Sustainability Awards Program.
