Bell Media has unveiled Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, enabling virtual product placement across TV, radio, out-of-home (OOH), and digital. Leveraging Bell’s ad-synching Radio-to-Road program, where select roadside digital boards synchronize with ads on specific radio stations, Street-to-Screens uses the company’s first party data to extend virtual product placement through TV viewing at home. To maximize exposure, Bell Media says it’s employing geo-fence technology to retarget mobile users exposed to digital out-of-home boards, ensuring a sustained and impactful presence across various media channels. Read more here.
Quickplay is expanding its global footprint with the establishment of a new office in Europe and the appointment of media, sports and technology veteran Wim Ponnet as President, EMEA. The Toronto-headquartered cloud-native tech solutions provider says the new office will address heightened industry demand for its open architecture OTT solutions. Formerly Chief Strategy and Commercial Officer of Endemol Shine Group, and Senior Director, Strategy and Operations at Yahoo!, Ponnet was most recently a founding partner and CEO of FanTechCapital, an investment firm at the intersection of sports, media and tech.
