The Alliance for IP Media Solutions (AIMS) has published the presentation schedule for IP Oktoberfest 2020, a live, interactive, virtual event for broadcast and pro AV professionals to be held Sept. 29 – Oct.1. Running daily from 10 a.m. to 1 p.m. ET, IP Oktoberfest will provide participants with opportunities for education, interaction, and networking in an online environment that allows participants to move freely between meeting areas — including a live presentation stage, virtual pub, and meeting and networking areas. There is no cost to participate. Find registration details, here.
LISTEN: Keith Pelletier, General Manager of Dielectric, talks Master FM systems on this episode of Broadcast Dialogue – The Podcast, including the company’s eight-station installation in Lima, Peru. Listen on your favourite podcast app or here:
Shaw Communications has launched SmartTarget for Shaw Business customers, an all-in-one digital marketing and advanced insights solution that leverages Shaw’s SmartWiFi service to give business owners a deeper understanding of who their customers are. The add-on service provides business owners with detailed customer demographic insights when visitors join its guest WiFi network. Once customers have given their consent, business owners use SmartTarget’s automated campaign tools and leverage those insights to create targeted emails, surveys, and coupons, with an aim to help increase customer loyalty, drive deeper connections and boost store revenues. SmartTarget was developed in collaboration with Aislelabs using its Aislelabs Connect platform. Shaw Business is the first service provider in Canada to make the product available to its customers.
PromoSuite has launched its newest product, PromoSuite Mail. Built with radio’s unique needs in mind, PromoSuite Mail enables Promotions, Digital, and News teams to send emails featuring on-air contesting, promotional messages or news content. PromoSuite Mail is a relaunch of the company’s former “ListenerEmail” system, that works with PromoSuite Next – PromoSuite’s promotions management system, currently in use at over 2,500 radio stations across North America. Using both platforms enables stations to build one unified listener database.
