One of the Canadian-headquartered companies on the leading edge of the virtual experience trend, accelerated by the pandemic, is NexTech AR Solutions, which is using augmented reality and holopresence technology to change the way we consume entertainment, attend events, and interact with consumer advertising.

On this episode of Broadcast Dialogue – The Podcast, we’re joined by NexTech AR President Paul Duffy, who talks about why AR is destined to become the next mass media, the tech behind turning hip hop star Offset into a hologram, its potential application for the broadcast industry, and more.

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