Rick Lewchuk, who most recently served as Senior Vice President, Creative Marketing and Brand Standards for CNN Worldwide, has unveiled his new firm Film at 11 Marketing, providing coaching for news, sports, and entertainment marketers.
For over a decade, Lewchuk oversaw on-air and off-channel brand and marketing for all CNN Worldwide businesses including CNN, CNN International, CNN en Español, HLN, CNN Go, and CNN Digital. That followed nearly 20 years in senior-level executive positions at Bell Media, including SVP of Bell Media Agency and Brand Strategy, and SVP of Program Planning and Promotion at CTV.
He joins Broadcast Dialogue publisher Shawn Smith on this episode of the podcast to reflect on his media branding career and his plans to offer coaching for media creatives in semi-retirement.
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