Bob McCown has signed on as a brand ambassador with Chicago-based online sportsbook, Rush Street Interactive as a BetRivers brand ambassador. The partnership includes a multi-year deal to represent the brand both through appearing on commercials and creating exclusive content for the BetRivers Network.
McCown, who parted ways with Sportsnet 590 The FAN (CJCL-AM) Toronto and its television simulcast Sportsnet 360 in June 2019, has been hosting The Bob McCown Show featuring John Shannon on SiriusXM’s Canada Talks channel for the past year.
As part of his new partnership with RSI, The Bob McCown Podcast will air across the BetRivers Network. He’ll also appear at various meet and greet events, along with co-host Shannon, in addition to being featured in upcoming BetRivers ad campaigns across Ontario.
“If there’s one thing I’ve learned through my career, it’s that sports fans want to go beyond surface level game calls and get into what’s really driving their favorite players,” said McCown, in an RSI announcement. “I’m thrilled to team up with an industry leader like BetRivers and work with them on delivering the insights and stories Canadians really want to hear.”
Earlier this year, RSI signed former TSN SportsCentre host Dan O’Toole as a BetRivers Brand Ambassador, which hosts his Boomsies! podcast on YouTube. Former StampsTV and TSN host Natasha Staniszewski has also signed a brand and content deal with the company.
“We’ve been hard at work since our entry into the Ontario market to build a best-in-class team of brand ambassadors,” said Richard Schwartz, CEO of RSI, which operates BetRivers.ca. “Bob’s unmistakable voice and brand of top-tier commentary are instantly recognizable to any Canadian sports fan, and we’re incredibly lucky to have him join our growing roster of sports personalities.”
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