BCE is reducing its workforce by nearly 700 positions, including 40 roles at Bell Media.

As first reported by The Globe and Mail on Thursday, the layoffs are part of a three-year strategy to focus on growth areas.

The job cuts are said to encompass about 650 non-union management positions at Bell Canada, with another 40 roles eliminated at Bell Media.

“As part of Bell Media’s ongoing transformation to a digital media and content leader, we can confirm that approximately 40 positions, less than 1% of the Bell Media team, have been impacted, predominantly in corporate departments,” a Bell spokesperson told Broadcast Dialogue. “We thank all departing employees for their dedication and contributions.”

Bell offered severance packages to 1,200 unionized employees earlier this year. It previously laid off 4,800 workers in February 2024.