Pattison Media has announced an expanded agreement with Coleman Insights, naming the Raleigh, NC consulting firm the exclusive global representative for Validate Audio Attribution, Pattison’s audio advertising attribution platform.
Momentum Media Marketing, Broadcast Dialogue’s publisher and parent company, joined forces with Pattison Media four years ago to assist in getting Validate market-ready, from branding and marketing to selling and advancing Validate in Canada, the U.S., and worldwide.
“We have now concluded our role in launching and proving Validate Audio Attribution across visionary station groups in Canada and the United States,” said Shawn Smith, President of Momentum Media Marketing.
“Validate proves audio attribution for advertisers,” Smith continued. “As a marketing agency owner, I continue to believe that radio delivers incredible results, and we’ve proven that Validate dramatically demonstrates that worth with real metrics. I would not place a radio campaign that can’t be measured, optimized, and reported just as digital. The industry response to our Validate message is gratifying and a testament to our Momentum team and our partners.”
Pattison’s new agreement expands on a relationship that began with Coleman Insights serving as Validate’s representative in the U.S. Under the expanded agreement, Coleman will now represent Validate to radio broadcasters and audio organizations worldwide, leading business development, sales, onboarding, and client support.
“Our relationship with Coleman Insights has demonstrated the value of combining Validate’s technology with Coleman’s research expertise, industry relationships, and commitment to client service,” said Rod Schween, President of Pattison Media. “Expanding that relationship globally is a natural next step. Coleman will be an outstanding representative for Validate as we bring its capabilities to more broadcasters and advertisers around the world.”
As part of Validate’s evolution, Jeff Lush, Momentum’s Director of Digital Media, has transitioned to Pattison Media to work full-time on Validate.
“I want to thank Jeff for his time with us and the entire team wishes him continued success in his new role,” added Smith.
