CBC/Radio-Canada and the European Broadcasting Union (EBU) have announced that Canada will participate in the 2027 Eurovision Song Contest in Bulgaria.
The world’s largest live music event, Eurovision celebrated its 70th edition this year, reaching 132 million people across 35 measured TV markets. The Grand Final alone achieved a 54.8% viewing share among 15 to 24-year-olds – more than four times the broadcast channels’ average – which the EBU says demonstrates its appeal to younger audiences.
Across the 2026 season, official Eurovision content generated more than 2.75 billion views across YouTube, TikTok, Instagram and Facebook, with the Grand Final livestream attracting 5.43 million unique viewers on YouTube.
“On this Canada Day, as we celebrate with Canadians across the country and around the world the richness and diversity of Canadian culture, we’re so excited to confirm that we’re bringing the world’s largest live music event to Canadians,” CBC/Radio-Canada President & CEO Marie-Philippe Bouchard said in an announcement. “Our participation in the Eurovision Song Contest, starting next year in Bulgaria, will allow Canadian talent to be showcased on one of the most storied music stages in the world. It will also allow fans in Canada to continue watching and voting in the Song Contest, as they have done for years — with the added thrill of seeing their own country represented on the Eurovision stage.”
“We are absolutely delighted to welcome CBC/Radio-Canada to the Eurovision Song Contest family — a further sign that, while born in Europe, the Contest continues to welcome the world,” added Martin Green, Director of the Eurovision Song Contest. “Canada has a proud and memorable connection to the Contest, with Canadian artists, not least 1988 winner Céline Dion, having taken to our stage many times leaving a lasting mark on audiences around the world. With CBC/Radio-Canada now able to participate in the Contest as a full EBU Member, we look forward to seeing Canada bring its own voice, creativity, and energy to the Eurovision Song Contest stage in Bulgaria in 2027.”
Canada is the first new country to join the Eurovision Song Contest since Australia in 2015 and will compete in the Semi-Finals in next year’s competition. The EBU says Canada ranked in the Top 3 countries in the “Rest of the World” vote for 2026, with Canadians among the largest ticket-buyers outside of Europe.
The public broadcaster’s Canada Day announcement follows news last week that Canada had been granted full member status in the EBU, paving the way for its eligibility to participate in Eurovision.
A CBC spokesperson told Broadcast Dialogue that details on how Canada’s entry will be selected will be announced later this year.
