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WideOrbit’s WO Aurora: Radio Automation Moves to the Cloud

WideOrbit’s William “Dub” Irvin, Managing Director and VP of Radio Automation, and Jason Hancock, Senior Director of Global Sales, join Broadcast Dialogue – The Podcast to discuss the launch of WO Aurora and what cloud-based automation means for radio operators facing rising cost pressure, aging infrastructure, and shifting operational needs. The conversation covers the move from rooms full of equipment to browser-based contribution, remote live broadcasting, reduced dependence on codecs, VPNs, servers, and consoles, and the broader shift from capital-heavy technical infrastructure to more flexible operating models. They also explore how live log integration with WideOrbit Traffic can help stations reconcile spots faster, protect revenue, and streamline day-to-day.


Modern broadcast operations built for freedom, mobility, and effortless accessibility

Discover how WO Aurora empowers your teams to move faster, work from anywhere, and reduce operational friction, all with the same reliability you’ve come to expect from WideOrbit.

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WideOrbit
WideOrbithttps://www.wideorbit.com/
WideOrbit is the one platform that ties everything together – unified solutions for digital, linear, and cross-media campaigns, so you can go from pitch to playout to payment effortlessly.

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