Terry O'Reilly, Larry MacInnis & Mike Occomore on promoting the power of Canadian radio

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Terry O’Reilly, Larry MacInnis & Mike Occomore on promoting the power of Canadian radio

January 7, 2026

(l-r): Larry McInnis, Terry O'Reilly, Mike Occomore

The Pro Bono Group’s latest PSA is a call to action, asking Canadian advertisers to apply the “Buy Canadian” message to their media buying.

A merging of the not-for-profit creative agency’s Pro Canada Project – which has been running for the past year urging Canadians to “shop as if your country depends on it” – and their Pro Radio Project, promoting the value of radio, The Pro Bono Group has enlisted one of its founders Terry O’Reilly to make their case.

O’Reilly, alongside The Pro Bono Group’s creative leads Mike Occomore and Larry MacInnis join us on Broadcast Dialogue – The Podcast.

Broadcast Dialogue - The Podcast https://broadcastdialogue.com/

Broadcast Dialogue – The Podcast dives deep into the ever-changing world of radio, television, and digital media. Each episode features interviews with industry leaders, innovators, and rising stars, exploring everything from the latest technological advancements to the ongoing impact of broadcasting on society.

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