Bell Media has announced it’s struck a partnership with programmatic ad platform, StackAdapt, that will make its connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels available to buy through the platform. Bell says with CTV demand in Canada continuing to grow, the partnership equips advertisers to scale campaigns effectively across its digital offerings, including live sports. Read more here.
Futuri has announced a substantial redesign of its real-time content intelligence solution TopicPulse, based on user feedback. TopicPulse informs content creators, broadcasters, and digital publishers which content their audiences are engaging with in the moment by scanning X/Twitter, Instagram, Facebook and thousands of other news sources. TopicPulse now includes custom content categories, called “smart pulses,” to track story engagement in categories most important to audiences, and tracks activity in select Facebook groups using a “Community Radar” feature without leaving the TopicPulse ecosystem.
