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Canadian Podcast Listener preview shows men leading daily listening bump

Connie Thiessen
Connie Thiessen

Signal Hill Insights has released a preview of the 2024 Canadian Podcast Listener results for monthly podcast listening in Canada.

It finds that 8.8% of Canadians, 18+, say they now listen to podcasts daily, a notable jump from 7.0% in 2023 and the largest one-year increase seen since the Canadian Podcast Listener began in 2017.

Senior Research Director Matt Hird tells Broadcast Dialogue that a lot of that growth has been driven by men (up from 7% in 2023 to 10.5% in 2024).

“The overall gender composition of monthly podcast listening in Canada hasn’t really changed, but men are much more frequent listeners this year. We’ll know more when we start taking a look at individual podcast-level results and identify which podcasts or types of podcasts are driving this behaviour,” said Hird.

The full report will be released to subscribers on Nov. 28.

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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