NAB Show says nearly 1,300 exhibitors from 41 countries showcased this year, including more than 200 first-time exhibitors. Nearly 200 exhibitors displayed AI/Machine learning tools and tech, while more than 150 sessions featuring AI and nearly 100 sessions about the creator economy. NAB says a staggering 54% of the more than 61,000 projected registered attendees experienced the event for the first time. More than a quarter of attendees (27%, up two per cent from last year) were international, representing 163 countries, with 10 first-time delegations attending from Europe, Africa, the Caribbean, Oceana and Central Asia. Check out this year’s Product of the Year award winners here. Planning is already underway for NAB Show New York, Oct. 9-10, and next year’s NAB Show, April 5-9, in Las Vegas.
WABE’s theme this year is “Forging Ahead In Media’s New Landscape” as the organization gets set to welcome the broadcast tech industry to Edmonton’s ICE District, Sept. 23-25. “In an ever-evolving environment where technology continues to shape and redefine how we consume and interact with media, it is crucial that we come together to explore the latest trends, strategies, and tools that will drive us forward,” writes WABE President Tessa Potter in her April column. In the meantime, Winnipeg Media Members and WABE friends are encouraged to register their annual Monday Meetup on May 6 at 6:30 p.m. at the Canadian Brewhouse on Kenaston Blvd. Roy Folkman of Cinesys will speak on “How AI will change the media industry.” Read more here.
NLogic has announced the upcoming launch of Video Planner, a cross-platform reach/frequency calculator built on Numeris’ Video Audience Measurement (VAM) dataset. Aimed at helping agencies, broadcasters streaming platforms, advertisers, and ad tech companies estimate reach and optimize their video campaign platform mix, NLogic says Video Planner will allow users to analyze and plan unduplicated reach and frequency across the Canadian video landscape, inclusive of TV, streaming, and social platforms. Video Planner will launch in early summer, estimating reach and frequency across total video, including linear stations, station groups, BVOD (Broadcast Video On Demand), pure play streamers, as well as social and digital video. Read more here.
Flightpath, the Ontario-headquartered predictive analytics platform for the podcasting industry, has unveiled its latest partnership with Realm. Realm is an industry-leading studio and global podcast network that partners with top-tier talent and entertainment companies including Warner Bros., DC Comics, Paramount, and Netflix to develop, produce, distribute, and monetize immersive audio entertainment. The Realm Network encompasses over 10M monthly downloads across entertainment & fiction, kids & family, and lifestyle & culture with ad sales partners including IGN, Adelicious, Black Barrel Media, Story Pirates, and Rebel Girls.
