The Weather Network has debuted a Free Ad-supported Streaming TV (FAST) channel, available at launch to five million Samsung TV Plus viewers.
The FAST channel will feature a new morning show tailored to a streaming audience, with hosts Matt Di Nicolantonio and Michael Vann covering the biggest weather stories from across Canada and the globe. In addition to a selection of in-depth features, educational programming, and shorts, a variety of Canadian-produced series will also be available to stream, including Storm Hunters, renewable energy docuseries Power to the People, and viral weather video explainer Captured.
Available on Samsung TV Plus as of February, Pelmorex Corp. plans to expand the channel to other FAST services throughout the year.
“Our expansion into the FAST space is a continued example of our willingness and ability to innovate in order to meet the needs of our viewers. The way audiences engage with content on the big screen is constantly evolving, and so do our product offerings, to better reach viewers on more of the platforms they prefer,” said Hashim Mikael, Platform and Product Manager, Global TV Apps & FAST Channels for The Weather Network, in a network announcement.
The Weather Network channel on cable and satellite will remain the exclusive home for local weather forecasts, localized weather alerts and live active weather coverage through Storm Centre.
“As Canada’s No. 1 weather source on TV, mobile and digital platforms, we are thrilled to extend our immersive storytelling-first approach to weather content into the streaming space, building stronger connections with more viewers and creating unique opportunities for our advertisers,” added Maureen Rogers, Managing Director, Video & Editorial for Pelmorex Corp.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.
