discovery+ will launch in Canada on Oct. 19, bringing together Discovery’s original series across its portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet and Magnolia Network, as well as the largest streaming collection of natural history content from the BBC. More than 1,000 episodes of Discovery’s more popular series will be subtitled in French at launch. An ad-supported version of the streamer will start at $4.99/month, with an ad-free version available for $6.99 per month. Discovery enters the Canadian market with an integrated marketing partnership with long-standing collaborator Corus Entertainment, in addition to advertising partners including The Trade Desk, MediaMath, Adobe, Magnite and Freewheel. Read more here.
MuchMusic has announced the return of its seminal concert series Intimate and Interactive this month with Coi Leray confirmed as the first featured artist. Streaming live Thursday, Oct. 21 at 7 p.m. ET, the half-hour special is available exclusively on the @much TikTok account. Currently on tour with Lil Baby and Lil Durk, and on the heels of her latest single release, “Twinnem,” the singer and rapper joins MuchMusic’s Kwesi Kwarko-Fosu in Los Angeles for an interview and live performance featuring two of her latest hits. Since the MuchMusic brand relaunch in July, it’s amassed more than 300,000 followers on TikTok, making it the #2 Canadian broadcast brand on the platform second only to TSN.
Corus Entertainment’s Nelvana and Juniper Creates are delivering a new Max & Ruby apparel line targeted to Millennials and Gen Zs who grew up with the series. The Max & Ruby Remix Collection taps into nostalgia for the show and its viral success on TikTok, generating over 127 million views of the #maxandruby hashtag over the past 18 months.
