In celebration of International Cat Day, Pattison Media’s 94.3 NOW!radio (CHNW-FM) Winnipeg has temporarily rebranded as 94.3 MEOW!radio.

Morning hosts Marika and Turnbull unveiled the new name at 5:30 a.m. Tuesday morning, raising awareness of the “MEOWtain of cats” in need of loving homes at the Winnipeg Humane Society.

The rebrand is complete with MEOW!radio IDs, with announcers referring to listeners as “the MEOW Family.” The station has also changed its electronic billboards for the day, urging listeners to “Listen MEOW!”

“We can’t thank the team at 94.3 NOW!radio enough for joining us to celebrate our fantastic felines and encourage people to adopt a cat,” said Alessandra Sorto of Winnipeg Humane Society, noting they have a record number of felines in need of adoption.

“It’s more than just a rebranding – it’s an opportunity to bring smiles to people’s faces,” added Program Director Ray Camphu. “If our efforts can make a positive impact on cat adoption rates, then it’s a win-win!” 

International Cat Day was created in 2002 by the International Fund for Animal Welfare.

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