Seven in 10 or more than 27 million Canadians tuned into the Paris 2024 Olympic Games over the past 17 days, according to Numeris data released by CBC/Radio-Canada.
CBC says it delivered the highest all-day audience share of any English-language network in Canada for the duration of Paris 2024, among both audiences 2+ and 25-54, with ranking as the most-watched network in Canada.
The games set new digital viewing benchmarks as well, with Canadian audiences consuming a record 24.3 million hours of Paris 2024 content on CBC/Radio-Canada’s digital and streaming platforms, an increase of 170% over Tokyo 2020 and 121% over Beijing 2022. Connected TVs accounted for about 65% of the total time spent streaming Paris 2024 content on CBC Gem.
The event’s most-watched moment was the conclusion of the Closing Ceremony, featuring actor Tom Cruise jumping out of a plane, viewed by 2.572 million viewers.
More than 2.56 million viewers watched the end of Team Canada women’s soccer quarterfinal match against Germany (Saturday, Aug. 3 at 3:45 pm ET); 2.193 million viewers watched Brandie Wilkerson and Melissa Humana-Paredes win silver in women’s beach volleyball (Friday, Aug. 9 at 5:33 p.m. ET); 2.067 million viewers watched Swedish pole vaulter Armand Duplantis attempt a new world record (Monday, August 5 at 4:17 p.m. ET); 1.933 million viewers watched Summer McIntosh’s second gold medal win, in the women’s 200m butterfly (Thurs., Aug. 1 at 2:35 p.m. ET); 1.926 million viewers on CBC watched the Canadian women’s soccer team score a final goal against France to win the game (Sunday, July 28 at 5 p.m. ET); and 1.911 million viewers watched the women’s 4x100m medley relay in the hopes of a fourth gold medal for Summer McIntosh (Sunday, August 4 at 1:38 p.m. ET).
CBC/Radio-Canada now gears up for coverage of the Paralympic Games Paris 2024, from Wednesday, Aug. 28 to Sunday, Sept. 8.
The next winter olympics are set to take place in Milan and Cortina d’Ampezzo, Italy, in February 2026, followed by the return of the summer olympics to Los Angeles in July 2028.
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