MiQ has announced an exclusive partnership with Bell Media, to access its programmatic advertising marketplace, Bell DSP. The programmatic media partner will leverage Bell DSP’s TV consumption insights and premium TV inventory to drive its Advanced TV product, as well as the company’s sustainability offering, which helps brands offset the carbon footprint emitted by their digital advertising campaigns. MiQ released an intelligence report in May, in conjunction with eMarketer, predicting that the digital ad spend in Canada will be more than double that of traditional ad spending for the first time this year, accounting for 68.3% of the total ad market. Headquartered in London, UK, MiQ has been staffing up in Canada as one of the company’s fastest-growing markets. Canada is among the highest digital ad spending nations, ranking fourth among the 30 countries included in eMarketer’s global forecasts, only eclipsed by China (81.5%), the UK (77.2%), and the U.S. (71.9%). Read more here.
Frost & Sullivan have released their Global SVOD Services Market analysis that predicts the SVOD market will reach $151.49 billion by 2028 from $87.30 billion in 2021, registering growth at a compound annual growth rate (CAGR) of 8.2%. Frost & Sullivan says COVID-19 presented a unique expansion opportunity, finding that the general growth of digital media consumption encouraged companies from the sports, film, and television industries to create their own platforms, providing people with more streaming choices and SVOD services. Lara Forlino, ICT Research Analyst at Frost & Sullivan, also notes that artificial intelligence (AI), machine learning (ML), and virtual reality are changing the way customers interact with SVOD platforms, creating market opportunities to enhance user experiences and unlock new revenue streams.
